best cigarette rolling tobacco Brands in the US (2026 Guide) TOP Rolling Papers, 6 Pack

This trend, which the study calls the greenwashing of menthol cigarettes, continues years of tobacco industry efforts to hide the health hazards of tobacco use to the public

But overall

Tobacco companies, predominately Lorillard, the makers of Kool and Newport menthols, released print and television advertisements directly targeting Black consumers

It leans more toward a traditional menthol profile, where the tobacco base still comes through instead of being completely covered by mint

Indeed, it burns well, tastes great, and is 100% satisfying

Newport leads the menthol segment with roughly 12-13% of the total US market