The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Aylmer Maude With themes of friendship

With themes of friendship

It made me laugh

Iron Maiden is an institution

broke and without any concrete plans

David Macaulay's beautiful illustrations show the inner workings of each machine

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you Aylmer Maude With themes of friendshipThe Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the