Unlike in the U.S., scammers routinely place the NHS logo directly on their ads, alongside AI-generated NHS doctors and fabricated stories from NHS colleagues. One campaign tells a lengthy narrative from Daisy, 41, a nurse from Leeds, and her partner Tom, 46, described as ambulance workers who lost over 11 stone together. The story is crafted to be emotionally relatable for a UK audience: long shifts, vending machine meals, exhaustion, feeling unable to care for oneself
Weight loss changes the body distribution of thyroid medication and may require dosing adjustments
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1 The reason for this disparity is in large part due to the way drug prices are negotiated and the role played by pharmacy benefit managers (PBMs) in those negotiations