Customers tell us they want peace of mind so that if a consumer has their beverage across multiple day parts, they will have a large margin before hitting tolerance levels. Why beverage brands need to brace themselves The thirst for GLP-1 medication only looks set to increase among consumers with the launch of unfussy, non-injectable formats A pill version of the appetite-suppressing drug, Wegovy, was unveiled by pharma giant Novo Nordisk in January Eli Lilly & Co is preparing to debut its own oral version, Orforglipron, post-FDA approval later this year The total GLP-1 pill market is forecast to leap from $3.2bn in 2025 to 34.3 bn in 2031, a CAGR of 48.4% (GlobalData) (Source GlobalData) GLP-1 drink NPD outside the box Although, its not just traditional food and beverage companies developing tailored NPD

The patients who could most benefit from GLP-1s for obesity and diabetes among low-income, structurally disadvantaged groups in whom diet-related diseases are concentrated often cant get access to them
Although ample clinical trials and meta-analyses have been conducted to highlight these limits separately, more work is needed to narrate all these metabolic parameters under one umbrella
Eur J Pharmacol (2013) 700:4250
More important than supplements
And by the 1950s amphetamines started being marketed to women as weight-loss pills, a market that grew to over $120 million by the 1960s, one study estimates