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[Abstract]2026 May 15;18(5):4474-4491

Two makers of GLP-1s, Eli Lilly and Novo Nordisk, established direct-to-consumer programs to allow patients to buy the medicines without using insurance at prices as low as $149 for starter doses and between $250 and $375 for monthly maintenance doses

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Launching a GLP-1-focused DTC sales platform could turn up the heat on their competition, especially Lilly with its similar consumer base