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Michael Saxon told Tobacco Asia during a recent interview

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On August 29th, the Times ran an editorial saying, In advance of the steps we hope Congress will take to establish tighter health safeguards by law, The Times is taking voluntary action to insure that a health warning accompanies any cigarette advertisements it carries. As of January 1, 1970, it explained, the paper would accept cigarette ads only if they contained, in plainly legible form, a warning concerning the health hazards of smoking

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When one considers the long history of tobacco branding, few names carry as much weight as the subject of this piece