It's a dramatic, fascinating video that works as a standalone piece of art - but we've spotted a few thinly veiled easter eggs that we think might be clues that this I Got Better clip is part of a wider narrative, which could ultimately form part of a short film
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Theres all these edibles that are now available, there are waxes, there are dabs, shatters, and kids can use them all day in school without anyone knowing because theyre smokeless and odorless
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These include: Mainstream Canadian brands produced by large tobacco manufacturers Native cigarette brands produced on Indigenous reserves Value, mid-range, and premium price segments Traditional cigarettes, king size, regular, light, and full-flavor options In 2026, the term also includes online-available brands , which now represent a growing share of total purchases
