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Defendants used their knowledge of young people to create highly sophisticated and appealing marketing campaigns targeted to lure them into starting smoking and later becoming nicotine addicts. A breakdown of the sales figures of the three most popular brands confirms this claim

Now that these cases have been fully investigated, it was found that they were linked either to THC e-liquids or fake brands that used additional unsafe ingredients in their products

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The Myth of Safety Many users mistakenly believe herbal cigarettes are safe because they lack nicotine

Tobacco industry data on illicit tobacco trade: a systematic review of existing assessments

Investigators estimated that at least 1.5 billion cigarettes were involved in the transactions