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A Quebec Superior Court found the tobacco industry's promotion of filters as safer was a "gimmick" and a "massive marketing ploy" designed to deceive customers

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By increasing the size of graphic health warnings and removing the promotional features on cigarette packs, plain packaging reduces the appeal and attractiveness of tobacco products to consumers

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While some countries embrace e-cigarettes as harm reduction tools, the packaging for e-cigarettes is often eye-catching and intended to create interest and thus fulfils the same promotional role as the packaging for tobacco products.1517 Fully branded packaging has been found to increase the appeal of e-cigarettes among young people.18 Plain packaging, in contrast, has been found to decrease interest in trial of e-cigarettes.18 Plain pack type restrictions have also been implemented for cannabis products in Canada and Uruguay, where non-medical cannabis has been legalised

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