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Instead of sitting back and allowing the evidence to encourage quitting, the tobacco industry created filters to keep people smoking

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On radio, the most popular gimmick Chesterfield did was use the initials, ABC, for "Always Buy Chesterfield." This would also be used for something else about the programs advertised, such as, "Arthur Godfrey, Bob Hope, and Bing Crosby." For the last ten years of the Old Time Radio era, Chesterfield's most noted spokesman was George Fenneman

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The brand keeps costs down through established manufacturing processes and economies of scale