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Nearly a third of the UK cigarette market is sold in packs of less than 20 cigarettes and just under half of the UK RYO tobacco market sold is in quantities of less than 20g. Jorge da Motta, UK managing director of JTI said: The EU is set to ban 43% of cigarette packs and 64% of RYO pouches sold in UK shops

Moreover, if people understand that retail outlets that plan to promote health, provide pharmacy services, and house retail clinics are no longer going to sell tobacco products, the social unacceptability of tobacco use will be substantially reinforced," they wrote

Many smokers are now switching to vaping due to its affordability and health benefits

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Retrieved August 9, 2017

"The decline in smoking seems to have been continuous and not dramatically effected, one way or the other, by the introduction of plain packaging," he said