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So how did they explain launching a marketing campaign that appealed to teenagers

To find out more visit the Behaviour Change by Design website or follow us on Twitter @BehavChangeDsgn @BristolTARG This blog post is reposted from the TARG blog.

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Our focus is not on the little guy out on the street selling loosies, our focus is on the people who are providing the supply and also the stores that are very cynically selling these illegal cigarettes, he said.

According to Stepanov, once researchers understand the chemistry, toxicity, and behaviors related to using IQOS, they will then be able to design messaging explaining the risks of using the product and help guide regulatory policies governing its sale and use.

But if lots of people do switch, therell be an enormous public health benefit." What You Need To Know About Vaping buzzfeed.com