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North West London in particular has seen a steady increase in these fines over the past few years after they were introduced to try and change attitudes towards smoking after the 2007 smoking ban

There is a wide range of blends that feature everything from sweet and fruity notes to robust, smoky flavours, allowing each smoker to find their perfect match

The ad for Newport Non-Menthol mimicked traditional Newport advertising, setting an expectation of a menthol or Newport-like experience. Similarly, for Newport EXP, the Newport branding, blue color scheme and fresh intensity in the ad copy prompted assumptions that the product would be a menthol-type product

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Source: Investor Presentation, page 26 As the leader in a declining industry, we do not expect the company to deliver strong growth in the future

The researchers concluded that RJR (at the time operating as RJR Nabisco) was just as effective at reaching children as the Disney Channel