White, perfect for users who prefer to hide the evidence and want a clean look on the end of their cigarette
Have you ever wondered what a cigarette filter actually does
Talcott JA, Thurber WA, et al
A review of evidence on filters causing cancer found filter ventilation has contributed to the rise in lethal adenocarcinomas, and recommended filter ventilation be banned
To defend market shares and to capture new markets, innovation and providing consumers with more choice is becoming ever more important
Tuinskas correctly points out, a little ambiguously, that giving consumers a choice and meeting biodegradability requirements (see side box) will be strong trends. Essentra likewise is rather hesitant to make definite projections, but Thomas nevertheless discloses that while it is difficult to predict for sure what the future will hold, we fully expect that there will be more of the same trends that we are currently seeing an even larger variety of visually different and interactive products, and [Essentra] are optimally positioned to respond to a continually changing backdrop. Further tightening of tobacco legislation as well as the advent of plain packaging are likewise going to play major roles in coming years
