Tobaccos starring role How on-screen tobacco imagery drives youth e-cigarette use and what the entertainment industry can do to change the picture EXECUTIVE SUMMARY Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021, alongside some incremental progress, according to Truth Initiatives fifth annual look at tobacco imagery in entertainment, While You Were Streaming: Tobaccos Starring Role. The report once again analyzes tobacco imagery across the 15 streaming shows most popular among 15- to 24-year-olds, the most binge-watched shows, as well as the years most popular movies and music videos
Correction 20 May 2025: This article has been updated to amend the description of Dr Misra-Sharp and replace a reference to a 90% five year mortality rate for lung cancer with figures from Cancer Research which explain that around 20% of people in England with lung cancer will survive for 5 years or more.
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