The HEC were aware that children could not simply be educated about the dangers of smoking for prevention to be successful, but that their prior knowledge and existing emotions related to cigarettes, their peers, and education, needed to be addressed, mobilised, and changed if necessary
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Women's smoking was also supported by celebrity smoker/advocates, including Anna Magnani, Sophia Loren, Silvia Pampanini, and the pop singer Mina, who in 1964--the year of the Surgeon General's report--celebrated smoking with a tune called "Fumo Blu" (Blue Smoke) ["Con me tu puoi/Fumare la tua pipa quando vuoi" - "With me you can smoke your pipe whenever you want"]
The following 15 years saw the cars carrying John Player Specials iconic black and gold livery
The liquid to refill these devices comes in simple, small bottles of liquid without child resistant closures
Not one fat Hollywood buck was spent on CGI
