Importantly, we expect the FDA will encourage continued [reduced-risk product] innovation with the goal of increasing adoption of these products. Previous Slide Next Slide Faster adoption of reduced-risk devices The FDAs embrace of a continuum of risk, which supports the notion that people can migrate from high-risk, combustible cigarettes to reduced-risk products, is essentially positive for the industry, Herzog said
So it will be for all future nicotine products
however, this effect should diminish over time as you gain more experience with cigarettes
Kinter and several big tobacco company presidents
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