Marketing theory describes how brands function by associating goals, characteristics, and values with products or services that customers receive for both symbolic value and function
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Despite only offering five models (the 2020 Regal Sportback of which has already been sent off to that great four-door sedan graveyard in the skyits a five-door really, as its trunk is actually a hatch), Buick managed to rank sixth amongst premium brands in Canada thanks to 15,957 units being sold last year, which puts it only 755 sales behind Acura, plus more than twice as much as Lincoln (7,155) and almost three times as many deliveries as Infiniti after a particularly gutting year
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