More than any other group, young adults who are able to quit smoking and vaping have the power to flatten their own personal risk curves
As seriously as the upturn in cigarette smoking since 1970 has to be taken, the seven-per-cent increase in per-capita sales since then far from reestablishes the cigarette industry as a growth industry
If the drops in the last 2 years are not partially anticipatory effects of the Action Plan policies, then one could argue that the BAU we used is too high in future smoking prevalence, the corollary of which is that the health gains due to the endgame policies in this paper are overestimated (as some of the gains we attribute to the policies were already occurring under BAU)
It certainly has some cherry to it still, but thats not the only flavor it includes
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