Precise figures are contested, but the most recent Euromonitor report to which we have access (2016) records that BAT held 74 percent share of the licit market, followed by Japan Tobacco International (JTI, 9 percent) and Philip Morris International (PMI, 8 percent) in South Africa
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Cigarette filters play a critical role in the tobacco industry, both in terms of product quality and consumer satisfaction
In 2009, the FDA was given much more authority to regulate tobacco products, and in 2010, it made it illegal to sell tobacco products to anyone under 18, banned free samples of cigarettes, and prohibited cigarette brands from sponsoring music and other cultural events
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