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Both sets of messages used the same photos and same text that encouraged quitting or avoiding smoking

PMID 31636488

There is insufficient evidence to support the claim that heated tobacco products (HTPs) are less harmful relative to conventional cigarettes

A report of Canadian warnings indicated that pictorial cigarette warnings improved knowledge of specific negative health effects of smoking among adolescents (e.g., increased knowledge of bladder cancer, impotence in men, mouth cancer, gum or mouth disease, reduced growth in babies during pregnancy, and strokes) (Ref

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Deeming tobacco products to be subject to the federal food, drug, and cosmetic act, as amended by the family smoking prevention and tobacco control act