In 1990, Eve Ultra Lights 120s were introduced in Regular and Menthol, promising lowered tar and nicotine, and milder flavor
Marketing Strategies Tobacco companies have effectively marketed slim cigarettes as a premium product
The primary objective was to gain market share from competing brands, especially those targeting women, and to attract non-smokers by suggesting that choosing Eve would make a woman more attractive
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Virginia Slims Silver 120s Overview: Elegant, extra-long cigarettes with a subtle flavor
[7] Some of their slogans directly addressed physical appearance, such as the 1970s campaign titled "Farewell to the Ugly Cigarette Pack." [8] Eve cigarettes distinguished themselves by being longer and narrower than the average cigarette, aligning with the prevailing notion that slim and slender figures are considered desirable in womens fashion and modelling industries