This comes after the FDA allowed the marketing of 22nd Centurys VLN brand VLNC cigarettes as modified risk tobacco products (MRTP), permitting the company to make specific claims about reduced risk
The move is designed to reduce causes of preventable disease and death that disproportionately affect Black and migrant communities
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[16] [17] Marketing to the black community [edit] Historian Keith Wailoo argues the cigarette industry targeted a new market in the black audience starting in the 1960s
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Another complaint about using more dire cigarette warnings in the U.S