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Key question #4: Could e-cigarettes "re-normalize" smoking

Tobacco companies have even allowed candy cigarette companies to use their branding and labels on their candy products over the years

The goods must be with you and intended for personal use

Even if a reasonable consumer knew that menthol was an additive, it was still plausible that an additive-free descriptor undermine[d] her knowledge, because menthol is an uncommon substance, compared to products such as almond milk (with no dairy milk) and veggie bacon (no pork)

Donna Veeder

Marlboro Silver: An ultra-light cigarette option designed for smokers seeking the smoothest, most subtle tobacco experience in the Marlboro family