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Within the HBM, and as identified through the open-text comments, perceived susceptibility and severity of the financial strains of smoking appear to be much more generalizable and relatable than health-related consequences of smoking

There is an additional national requirement that novel products must not be appealing to children or contribute to the initiation or normalisation of tobacco products (Helse- og omsorgsdepartementet, 2021)

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Philip Morris was part of the 1997 settlement

If you feel that five meals is too much, try just two or three that really appeal to you

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