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In terms of enforcement, a number of jurisdictions have taken action so consumers know light doesnt necessarily mean safer but with mixed results

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Lacombe, Excise tax setting in a dynamic space-time framework, Public Finance Review 45:5 (2017): 628-646

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1 infectious disease in China and to divert the public attention from smoking and health issues to liver diseases. The researchers found documents detailing what the company called a resocialization of smoking effort, that promoted accommodation over bans

The Health Ministrys Tobacco Control program has a budget of only $430,000