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Combustibles: This is predominantly their cigarettes business which accounts for ~82% of their overall revenue

The perception of smoothness also comes from lighter tobacco blends and thinner cigarette formats

We use the powder (as its less expensiveand goes further) and mix it with warm water so that it dissolves

For rolling tobacco 5.1

Placement strategy: Put bowls near fabric surfaces that absorbed smoke - couches, curtains, bedding

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