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A big concern is that the vapor will trigger false alarms via smoke detectors

The FDAs action doesnt explicitly mean that the products are more dangerous than older cigarettes, just different

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The NSDUH report: trends in smokeless tobacco use and initiation: 2002 to 2012

Our primary hypothesis is that the participants assigned to IQOS ad conditions containing reduced exposure claims will report higher product appeal for IQOS and intentions to use IQOS (intentions to purchase and try) than those assigned to control ad conditions without reduced exposure claims

This was during the 1970s, when the public was becoming more aware of the dangers of smoking