The standard shape and size are more likely to be dismissed as a cigarette, at least until you spark it up, as the smell is still a possible giveaway
The brand has demonstrated improvement in revenues, expanded market share and witnessed a significant influx of customers switching to IQOS
From clear labeling and warnings to flavor type and ingredient details, everything is included in your packaging and is quite easy to read
No Burn Accelerators
The brand is also popular for its elegant packaging and the premium feel of its products, which are favored by those who appreciate a luxurious, non-tobacco smoking experience
Menthol cigarettes were responsible for 10.1 million extra smokers, 3 million life years lost and 378,000 premature deaths between 1980 and 2018, according to a 2021 study published in Tobacco Control