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Formerly known as Mild Seven , this brand underwent a global rebranding to Mevius, yet it retained the high-quality Japanese tobacco standards that made it the third most popular cigarette brand in the world

The long term effects of smoking are well known and include diseases such as cancer, heart disease, stroke, diabetes, emphysema and chronic bronchitis

Some brands specifically develop alcohol-free products to ensure compliance with local regulations and enhance consumer trust

But what's behind this surprisingly common trend

This was because the tobacco industry took them to court over the new regulations

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