COTPA Section 5 (1) states, no person shall take part in any advertisement which directly or indirectly suggests or promotes the use or consumption of cigarettes or any other tobacco products (emphasis added).14 The law also prohibits smoking in public places, sale of tobacco products to and by minors and within 100 yards of educational institutions and mandates pictorial health warnings covering 85% of the principal display area, both front and back, of all tobacco products.14 Nevertheless, adolescents are more likely to start smoking if exposed to on-screen tobacco imagery.1522 Research in India shows that high levels of smoking in Indian movies and frequent displays of tobacco brands on-screen influenced youth uptake.6 7 In 2005, the MoHFW issued regulations prohibiting tobacco appearances in movies and TV programmes
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