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In This Article: In a study of over 2,000 promotional Instagram posts for 25 synthetic nicotine brands, only 263 posts (13%) adhered to FDA health warning requirements Posts that included health warnings and a larger warning size received less user engagement Enforcement of FDA-compliant health warnings on social media may reduce youth engagement with synthetic nicotine and tobacco marketing In a new study published in the Journal of the American Medical Association (JAMA) Open Network , researchers including lead author Jiaxi Wu, now a postdoctoral fellow at the Health Communication & Equity Lab at the Annenberg School for Communication, analyzed over 2,000 Instagram posts by synthetic nicotine e-cigarette brands and found that 87% did not adhere to Food and Drug Administration (FDA) guidelines for tobacco marketing

Here are just a few of the reasons why: Most e-cigarettes deliver nicotine, which is highly addictive and can harm the developing brains of teens, kids and fetuses in women who vape while pregnant

Once favored by those too young to smoke the real things, candy cigarettes now belong to those old enough to know better

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